An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this…
Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads
In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society…
Facebook Ads vs. Boosted Posts: What is the Difference?
The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can…
Steps to a Successful Digital Marketing Strategy
A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now…
Understanding the Facebook Census Discrepancy
By: Claire Hunt, Towson University Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their…
Get the Most Out of Your Influencer Marketing
Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with…
Don’t be Discouraged by Rising Facebook CPM Costs
At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we…
Marketing and Sales: A Symbiotic Relationship
A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components…
The Recent Changes to Adwords Ad Bids, Demystified
Do your eyes glaze over when you hear the words ‘Google Adwords’? We understand – the platform’s capabilities are overwhelming. Recent changes to the Adwords platform have made it a…
Marketing Your Business Through the Holiday Season
Written by Colin Dougherty, Towson University 2016 The winter holiday season is the most important time of year for businesses to capitalize on sales and opportunistic campaigns. Customers are comparing…
