How Google Search Works and Why it Matters For Your Website

Perhaps the most powerful search engine on the Internet, Google generates search results using a complex algorithm—otherwise, it would be virtually impossible to keep track of all of the information available on the web. Since a majority of today’s consumers take to the web to seek out a certain product or service, prioritizing your website’s search engine optimization will allow you to attract the greatest audience possible. Here, the digital marketing aficionados at Zest Social Media Solutions explain how Google works and why it matters to your website’s success.

How Does Google Search Work?

Google uses a variety of steps to generate search results including website crawling, indexing and ranking, and gathers information from a wide variety of sources including web pages, databases, submitted content from Google MyBusiness and more. Google’s complex algorithm may be intricate, but there are a variety of ways you can improve your website’s ranking on Google’s search engine results page (SERP).

What does your website’s rank depend on, exactly? A variety of factors can impact your website’s ranking on Google including the frequency, usage and placement of keywords on your web pages, how new or old your website is and how many additional web pages link back to your website. When constructing content for your web pages, especially blog posts, articles or other ad copy, it is essential to prioritize the frequency of specific keywords, which are relevant and searchable terms that Google can link to your web page and therefore connect Google users with your site. If your necessary keywords only appear once on a web page, chances are Google won’t register it.

Your website’s ranking also depends on how long it has existed. For instance, since millions of websites exist on the Internet, and new ones are being created daily, Google places more value on websites that have been active longer. Lastly, the amount of web pages that link back to your website helps Google score and rank your web page. That is why it is a good idea to distribute your web content to forums and community websites, write press releases to be shared and linked back to your website or guest blog on other influential websites.

What are Google’s Methods for Finding and Ranking Websites?

Like most search engines, Google utilizes electronic crawling, indexing and serving to ranks its multitude of websites in its register:

Crawling

Since there isn’t a central database of every single website that has ever been created, Google has to constantly discover new websites via searching, or crawling, for new sites and adding them to its ever-growing collection. You can make it easier for Google to crawl your page by submitting a sitemap for Google to crawl or by linking your web page to another page that Google has already registered.

Indexing

Once Google crawls and registers your website, it then must try to understand what your website is all about. This technique, called indexing, involves the analysis of your page content as well as any images, videos or other files attached to the page. There are a few ways that you can make it easier for Google to index and subsequently store your webpage to its extensive list of stored information— create concise, purposeful headings and page titles, use keyword-dense text in your web page content and annotate any video or film you have with text so that Google can understand it.

Serving

Serving is Google’s method of ranking its database from most relevant to least relevant depending on what users are searching. It considers a variety of factors including language, location, and even the type of device the user is searching with. To improve your website’s serving and ranking, try updating your website so that it is mobile-friendly, refine your website’s search engine optimization (SEO) and consistently update your website’s copy.

Speak to a Digital Marketing Guru at Zest Social Media Solutions About Why Google Matters For You

In today’s digital age, it is practically impossible to stay up-to-date with business trends, communicate effectively with consumers and contend with other business competitors without creating a meaningful website that Google can rank effectively. The digital marketers at Zest Social Media Solutions have years of experience navigating the intricacies of Google so that their clients’ websites can be crawled, indexed and ranked as efficiently as possible. For more information on how entering the Google sphere is a necessary next-step in your business endeavors, contact the digital marketing gurus at Zest Social Media Solutions today.