Now Hiring A Digital Specialist

Zest is looking for a driven and detail-oriented marketing specialist to join our team. The specialist will play a key role on all assigned accounts and is responsible for assisting in the development of marketing strategies and executing quality digital marketing campaigns with skill and precision.

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Job Description:

Digital Specialist

The Digital Marketing Specialist will plan and execute high-quality digital marketing campaigns that enhance clients’ digital presence, brand, messaging and industry position. The Specialist will work as a part of a dynamic digital marketing team to ensure the successful delivery of client services including Social Media Management, Digital Advertising Management, Content Marketing, Research and Reporting, Reputation Management and Search Engine Optimization.

Primary Responsibilities:

  • Plan, execute, manage and monitor marketing campaigns, to include digital advertising, search engine optimization, blog
    content deployment, social media, integrated marketing, influencer marketing and more.
  • Partner with personnel from the consultation & management, web and creative teams to develop and execute integrated marketing solutions that enhance clients’ brand, messaging and marketing position
  • Perform day-to-day management of marketing efforts across all assigned client channels.
  • Understand, research and report on key audience demographics to enable effective targeted campaigns.
  • Research, compose and copy edit professional marketing content including blog articles, website content, thought-leadership pieces, content calendars, social media content, advertising content, video scripts and more.
  • Prepare reports on clients’ marketing performance based on data from a variety of sources, and provide recommendations for performance growth.
  • Learn, apply and refine skills in project and account management.
  • Adhere to Zest process, procedures and technical standards for all Zest Digital Marketing Services and products delivered.
  • Stay current and advise on digital marketing platform updates as they relate to new technologies, trends, and best practices.
  • Maintain all digital files using DropBox and Google Drive, in accordance with digital marketing team standards and procedures.
  • Develop and execute an individual development plan with the guidance of a Senior Specialist and the Director of Digital Marketing.
  • Meet and exceed individual performance goals.

Position Requirements:

  • Degree in Marketing, Business Administration or a related field.
  • 2+ years of experience serving in a digital marketing or project management position in a respected agency or professional organization.
  • Proven experience in the use, management and optimization of platforms such as Facebook, Google Business, Twitter, Instagram, Snapchat, LinkedIn and Pinterest.
  • Experience and understanding of the use and management of data analysis tools such as SEM Rush, SEO Centro and Google Analytics.
  • Proficiency in the use of digital advertising platforms including Facebook Business Manager and Google Adwords.
  • Experience using WordPress.
  • Applicable understanding of the concepts and practices used to develop and execute a successful digital advertising campaign with measurable KPIs.
  • Experience using email marketing platforms including Mailchimp, Constant Contact and I-Contact.
  • Experience using marketing automation platforms such as Hootsuite.
  • Advanced knowledge of and experience applying search engine optimization strategies.
  • Applicable reporting and analysis skills, with experience presenting information in a professional setting.
  • Experience serving as a manager or lead on a project, with the ability to apply project management techniques in a dynamic setting.
  • Proficiency in using cloud data storage platforms such as Dropbox and Google Drive.
  • Excellent business writing and copy-editing skills with a focus on writing professional social media content and business communications.
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Zest is committed to equal employment opportunity and providing a work environment free of discrimination and harassment for all. All hiring and employment decisions are based on job needs and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, sexual orientation, or any other status protected by federal and state laws or regulations.