Archive for August 2016

The Snapchat Revolution: The New Home of Grassroots Marketing

The mobile application Snapchat started in 2011, and just as it has grown, so has the popularity of impermanence in a digital world of timestamped virtual timelines. The company is currently valued at $16 billion, with over 100 million users who spend an average of 30 minutes a day on the app. The audience for…

Read More

Facebook to Hit Ad Load Critical Mass

During an earnings call, Facebook CFO David Wehner disclosed that Facebook will soon hit the maximum number of ads allowable in its users’ news feeds. The Zest marketing gurus break down what this development could mean for the future of Facebook advertising. Facebook CFO David Wehner recently revealed that the company will face an interesting…

Read More