Archive for October 2016

Forget Creepy Clowns: These Website Mistakes are Terrifying

In today’s digital world, it is nearly impossible to run a successful business without the support of an online presence. To some business owners, this means contracting a digital marketing company—ahem—to reach new audiences and improve brand awareness. However, such efforts can be in vain when businesses do not have an adequate website to support…

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Social Media Influencers: A New Class of Voice in Brand Marketing

Written by Colin Dougherty, Towson University 2016 The social media strategists at Zest Social Media Solutions discuss how incorporating a social media influencer into your campaign can greatly impact your business. Influencer accounts have become a vast source of traffic for various brands and have the ability to engage target markets at a large scale.…

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Stunning and Successful Instagram Feeds: A How-To

The digital marketing gurus at Zest lay out a strategy for building engaging and effective Instagram feeds. Over 500 million people currently use the mobile app Instagram, and over half of these users access the app on a daily basis. While Instagram has recently added several new features as a way to diversify its offerings…

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