Archive for January 2017

Don’t be Discouraged by Rising Facebook CPM Costs

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we need to take a moment to grieve our loss. In the midst of that lamenting, we have to take time to tell those who have…

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Marketing and Sales: A Symbiotic Relationship

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components below. Neither marketing nor sales creates profit on its own: both must be performed simultaneously to engage new customers and to nurture existing ones. While…

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