Archive for September 2017

Understanding the Facebook Census Discrepancy

By: Claire Hunt, Towson University  Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their end of the deal. It is important for advertisers to use proper perspective and discretion when considering this data. Following an Australian analyst’s assertion that…

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Get the Most Out of Your Influencer Marketing

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with the highest potential ROI? Read on to learn more about how the digital marketing gurus at Zest create impact for our clients through influencer marketing.…

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