Archive for September 2018

Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads

In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over written content. Its quick to watch, easy to understand and typically, very catchy. What’s not to like? Video ads drive…

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How Instagram Can Improve Your Digital Marketing Strategy

What was once an app for photographers and social media users to share their lives through picture is now being utilized by business owners in order to connect with current and potential customers, promote brand awareness and utilize the growing digital space to meet their marketing goals. Below, the digital marketing aficionados at Zest Social…

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Facebook Ads vs. Boosted Posts: What is the Difference?

The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when determining the pros and cons of both, and the decision becomes especially hard when you may not even know the…

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