Facebook Ads vs. Boosted Posts: What is the Difference?

The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when determining the pros and cons of both, and the decision becomes especially hard when you may not even know the major differences between the two. Luckily for you, the digital marketing experts at Zest Social Media Solutions are here to help. Below, the marketing gurus at Zest compare the Facebook ad to the boosted post in order to help you decide which advertising strategy is right for you and your business.

What are Facebook Advertisements?

A Facebook advertisement is a targeted campaign designed to help you meet your specific marketing objectives. These goals can include attracting more Facebook users to your page or website, promoting events or increasing likes or clicks on your post. These are just a few of the specialized considerations a business may have in mind when deciding to run a Facebook ad.

Once a specific goal has been outlined for both your general marketing plan and an individual campaign, you can then move into the phase of determining exactly what type of audience you are interested in gearing your campaign towards. Facebook Ads Manager gives the advertizer and abundance of advanced targeting options including, but not limited to: hobbies, buying patterns, interests, demographics, age, gender and location. After a target audience is chosen, a budget is set and an eye-catching picture, video or link is included to tie it all together—a perfect Facebook ad is born.

Facebook advertisements, whether they are in-stream video advertisements or brand promotions posted in the Facebook News Feed, can be used to target very specific audiences in order to reach your marketing objectives. The options are endless when deciding what goals you’d like a Facebook ad to meet, what audience you’d like to reach and what type of content you’d like to promote.

Boosted Posts

A boosted post is a subtype of the Facebook Ad—it is simply a Facebook post that has been amplified in order to reach a larger audience. We’ll think of it as the Ad campaign’s younger brother. Say, for instance, that your business posted a free, or standard, Facebook post promoting a brand-new product you are selling. Facebook has the ability to track the success of your post and, in turn, recommend that you “boost” the post to help it reach new eyes.

When boosting a post, it will then become a paid, sponsored Facebook post that will appear higher on the News Feed of your target audience. In this way, you can increase your view rate and website conversions, especially if there is a link to your website within the ad. Plus, with the options of either boosting your post through Facebook Ads Manager or directly from the post itself, the process is as easy as clicking a button and watching the magic happen.

Which Method is Best for Your Business?

Not sure which type of Facebook advertising method you should use in your social media marketing endeavors? The key is to create a strategic marketing plan before deciding on whether to use a boosted post or a Facebook advertisement—your goals will affect which type of advertising method will work best for you.

If you are looking for an advanced, specific social media advertising strategy to reach a wide audience, draw website traffic and increase sales, a Facebook ad may be for you. With this method, you have advanced customization options including language and behavior targeting, extensive audience channeling and call-to-action capabilities. A Facebook ad or video ad may be just what you need to expand your business’ social media presence.

However, if you’re simply looking to further promote your Facebook posts, ensure that your posts reach the greatest amount of people in your target audience or grow your brand awareness in the Facebook community, boosted posts may be the best tactic for you. Boosted posts are designed to drive as much engagement to your platform as possible via likes, comments and shares, and to help increase the amount of customer interaction at the lowest cost so that you get the most bang for your buck. While this method may provide limited options compared to a Facebook advertisement, it allows for a fast and mobile-friendly way to maximize your customer following.

Talk to a Social Media Marketing Professional at Zest Social Media Solutions

A lot can go into creating a successful social media marketing strategy, and adding in the extra challenge of deciding whether to run Facebook ads, boosted posts or both can make the process even more complicated. Luckily, the digital marketing gurus at Zest Social Media Solutions have the tools and knowledge to help you create the perfect ad that will fit your business’ specific needs. If you would like to know more about how we can help you navigate the world of Facebook advertising, contact a Zest professional today!