Archive for October 2018

Pay-Per-Click Basics: Starting an Optimized Google Adwords Campaign

An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an initial advertisement idea and transform it into a killer campaign. Here, the digital marketing aficionados at Zest Social Media Solutions…

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How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)

Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential that we manage its searchability.  Here, the zesty digital marketers at Zest Social Media Solutions discuss how Google receives information,…

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