Posts by zestsms

How to Achieve a Cohesive Brand Image and the Benefits

Branding is a term you hear frequently these days, but what does it mean, and why is it important? Forbes identifies ‘brand image’ as a mix of the association’s consumers make based on every interaction they have with your business. Your image makes an impression, and that impression can help to determine how your customers…

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Reporting Social Return on Investment

In the final part of our Social Media Return on Investment series, the social media marketers at Zest discuss tools for ROI reporting and how to assign various values to these results. If you’ve been following our recent blogs, you probably have a better understanding of social ROI basics, and useful tips on how to…

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The Similarities and Differences Between Marketing a Product vs. Marketing a Service

Not all marketing strategies are created equally, and your marketing strategy should vary depending on if you are marketing a physical product or a service. Consumers often have an instant-gratification mentality, especially with constant advertisements and social media posts filling up their desktops and newsfeeds. Therefore, it may be more complex to market services, which…

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The Power of Community Marketing: Why Building Relationships With Consumers is a Must

In a world where we are constantly bombarded by advertising, it is more important than ever to develop meaningful, authentic relationships with consumers that cut through the noise. Community marketing is a critical component for fostering genuine business-to-consumer relationships. What is community marketing, you might be wondering? Here, the digital marketing pros at Zest define…

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Measuring Social Return on Investment

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure your goals so you can have a viable way of proving that your efforts are making an impact. In part…

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Why Hire a Marketing Agency?

Maybe you’re a small coffee shop that is just starting up and in dire need of a professional-looking website and someone to run your social media accounts. Maybe you’re a powerhouse law firm that is far too busy with important cases to worry about developing a marketing strategy. Maybe you’re a local business that already…

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Active Social Media: A Business’s Best Friend

Many business owners have a basic understanding of the benefits that social media has to offer—after all, who doesn’t have an Instagram or Facebook account nowadays? Consistent posting on a variety of social media platforms helps to spread brand awareness, increase interaction with the community and even boost sales.  However, simply having an account is…

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Online Safety Protocols for Your Business

While Zest implements a variety of processes and best practices to ensure our client’s data is kept safe, online security is a team effort. With this in mind, here are some best practices to consider in order to help your company internally maintain the security of your data. Password Management and Generation Policies While implementing…

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