Posts by zestsms

Measuring Social Return on Investment

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure your goals so you can have a viable way of proving that your efforts are making an impact. In part…

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Why Hire a Marketing Agency?

Maybe you’re a small coffee shop that is just starting up and in dire need of a professional-looking website and someone to run your social media accounts. Maybe you’re a powerhouse law firm that is far too busy with important cases to worry about developing a marketing strategy. Maybe you’re a local business that already…

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Active Social Media: A Business’s Best Friend

Many business owners have a basic understanding of the benefits that social media has to offer—after all, who doesn’t have an Instagram or Facebook account nowadays? Consistent posting on a variety of social media platforms helps to spread brand awareness, increase interaction with the community and even boost sales.  However, simply having an account is…

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Online Safety Protocols for Your Business

While Zest implements a variety of processes and best practices to ensure our client’s data is kept safe, online security is a team effort. With this in mind, here are some best practices to consider in order to help your company internally maintain the security of your data. Password Management and Generation Policies While implementing…

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How Companies Benefit from Rebranding

Your brand is your story; it is the voice and message that you are displaying to consumers and it is how you connect to current and potential clientele. Because so much depends on maintaining a fresh and consistent brand to comprise the essence of your company—the values you stand for, your goals as a company…

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How Design Impacts Your Bottom Line

Many companies understand the importance of advertising the services and products they offer. The design of marketing content, however, is too often overlooked, despite the profound potential it has to establish a recognizable and relatable brand. Whether your company is a law firm or a daycare, your core brand values can be beautifully and easily…

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Content Marketing Tips and Successes: 5 Ideas to Consider

Content marketing is one of the most effective forms of modern digital marketing, but to be effective, the content should be purposeful and specific. It is also critical to have a clear audience in mind and a strategy for utilizing and promoting content that propels your brand upwards. Here, the digital marketers at Zest explain…

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Google Ads: Key Issues to Be Aware Of

Google is an intricate system that holds trillions of unique individual pages, and the powerhouse search engine is crawling more and more websites every day. With the immense capacity that Google encompasses, it is important to be aware of what could be holding your ad campaigns back when they are not doing as well as…

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Key Strategies to Help Boost Shares of Your Content

Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies for maximizing the shares of your content are constantly changing as well, and it is our job to stay on…

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