Digital Marketing News
Why Hire a Marketing Agency?
Maybe you’re a small coffee shop that is just starting up and in dire need of a professional-looking website and someone to run your social media accounts. Maybe you’re a powerhouse law firm that is far too busy with important cases to worry about developing a marketing strategy. Maybe you’re a local business that already…
Read MoreKey Strategies to Help Boost Shares of Your Content
Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies for maximizing the shares of your content are constantly changing as well, and it is our job to stay on…
Read MoreBrave New World: Virtual Instagram Influencers
First, Instagram was populated with savvy photographers posting filtered pictures with witty captions. Then, businesses and brands discovered the potential audience they could reach by creating their own Instagram accounts. As a result of this discovery, we witnessed the rise of influencers, who used their impact and creative touch to promote products and leverage their…
Read MoreMarketing Trends for 2019
With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to continuously remain on the cutting-edge of marketing strategies and look ahead at future trends and patterns. In the digital marketing…
Read MorePay-Per-Click Basics: Starting an Optimized Google Adwords Campaign
An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an initial advertisement idea and transform it into a killer campaign. Here, the digital marketing aficionados at Zest Social Media Solutions…
Read MoreFacebook Ads Part 2: Up Your Facebook Ad Game with Video Ads
In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over written content. Its quick to watch, easy to understand and typically, very catchy. What’s not to like? Video ads drive…
Read MoreFacebook Ads vs. Boosted Posts: What is the Difference?
The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when determining the pros and cons of both, and the decision becomes especially hard when you may not even know the…
Read MoreSteps to a Successful Digital Marketing Strategy
A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now is as good a time as ever to assess your business goals and develop a clear digital marketing strategy which will help you reach them!…
Read MoreUnderstanding the Facebook Census Discrepancy
By: Claire Hunt, Towson University Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their end of the deal. It is important for advertisers to use proper perspective and discretion when considering this data. Following an Australian analyst’s assertion that…
Read MoreGet the Most Out of Your Influencer Marketing
Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with the highest potential ROI? Read on to learn more about how the digital marketing gurus at Zest create impact for our clients through influencer marketing.…
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