Digital Marketing News

Get the Most Out of Your Influencer Marketing

By zestsms / September 22, 2017

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with the highest potential ROI? Read on to learn more about how the digital marketing gurus at Zest create impact for our clients through influencer marketing.…

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Don’t be Discouraged by Rising Facebook CPM Costs

By zestsms / January 19, 2017

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we need to take a moment to grieve our loss. In the midst of that lamenting, we have to take time to tell those who have…

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Marketing and Sales: A Symbiotic Relationship

By zestsms / January 1, 2017

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components below. Neither marketing nor sales creates profit on its own: both must be performed simultaneously to engage new customers and to nurture existing ones. While…

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The Recent Changes to Adwords Ad Bids, Demystified

By zestsms / November 28, 2016

Do your eyes glaze over when you hear the words ‘Google Adwords’? We understand – the platform’s capabilities are overwhelming. Recent changes to the Adwords platform have made it a more customizeable tool for marketing your business, if you understand it well enough to harness its power.  Educate yourself with the help of this article.…

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Marketing Your Business Through the Holiday Season

By zestsms / November 21, 2016

Written by Colin Dougherty, Towson University 2016 The winter holiday season is the most important time of year for businesses to capitalize on sales and opportunistic campaigns. Customers are comparing prices and selecting last minute gifts for their loved ones, and may even be looking to purchase something for themselves. As a result of increased…

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Social Media Influencers: A New Class of Voice in Brand Marketing

By zestsms / October 19, 2016

Written by Colin Dougherty, Towson University 2016 The social media strategists at Zest Social Media Solutions discuss how incorporating a social media influencer into your campaign can greatly impact your business. Influencer accounts have become a vast source of traffic for various brands and have the ability to engage target markets at a large scale.…

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Facebook to Hit Ad Load Critical Mass

By zestsms / August 5, 2016

During an earnings call, Facebook CFO David Wehner disclosed that Facebook will soon hit the maximum number of ads allowable in its users’ news feeds. The Zest marketing gurus break down what this development could mean for the future of Facebook advertising. Facebook CFO David Wehner recently revealed that the company will face an interesting…

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