Marketing Strategy

How to Achieve a Cohesive Brand Image and the Benefits

By zestsms / November 15, 2019

Branding is a term you hear frequently these days, but what does it mean, and why is it important? Forbes identifies ‘brand image’ as a mix of the association’s consumers make based on every interaction they have with your business. Your image makes an impression, and that impression can help to determine how your customers…

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Reporting Social Return on Investment

By zestsms / October 24, 2019

In the final part of our Social Media Return on Investment series, the social media marketers at Zest discuss tools for ROI reporting and how to assign various values to these results. If you’ve been following our recent blogs, you probably have a better understanding of social ROI basics, and useful tips on how to…

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The Similarities and Differences Between Marketing a Product vs. Marketing a Service

By zestsms / October 7, 2019

Not all marketing strategies are created equally, and your marketing strategy should vary depending on if you are marketing a physical product or a service. Consumers often have an instant-gratification mentality, especially with constant advertisements and social media posts filling up their desktops and newsfeeds. Therefore, it may be more complex to market services, which…

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Measuring Social Return on Investment

By zestsms / September 19, 2019

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure your goals so you can have a viable way of proving that your efforts are making an impact. In part…

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Defining Social Media Return on Investment So You Can Reach Your Marketing Goals

By zestsms / August 27, 2019

When you put a significant amount of time and money into your social media marketing strategy, you want all of that effort to be worth it, right? ROI, or return on investment, is a measurement of your overall gain in relation to the amount of resources or money you have invested in a project. Therefore,…

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How Companies Benefit from Rebranding

By zestsms / July 30, 2019

Your brand is your story; it is the voice and message that you are displaying to consumers and it is how you connect to current and potential clientele. Because so much depends on maintaining a fresh and consistent brand to comprise the essence of your company—the values you stand for, your goals as a company…

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How Design Impacts Your Bottom Line

By zestsms / June 10, 2019

Many companies understand the importance of advertising the services and products they offer. The design of marketing content, however, is too often overlooked, despite the profound potential it has to establish a recognizable and relatable brand. Whether your company is a law firm or a daycare, your core brand values can be beautifully and easily…

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Content Marketing Tips and Successes: 5 Ideas to Consider

By zestsms / June 5, 2019

Content marketing is one of the most effective forms of modern digital marketing, but to be effective, the content should be purposeful and specific. It is also critical to have a clear audience in mind and a strategy for utilizing and promoting content that propels your brand upwards. Here, the digital marketers at Zest explain…

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Google Ads: Key Issues to Be Aware Of

By zestsms / May 30, 2019

Google is an intricate system that holds trillions of unique individual pages, and the powerhouse search engine is crawling more and more websites every day. With the immense capacity that Google encompasses, it is important to be aware of what could be holding your ad campaigns back when they are not doing as well as…

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Key Strategies to Help Boost Shares of Your Content

By zestsms / April 25, 2019

Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies for maximizing the shares of your content are constantly changing as well, and it is our job to stay on…

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