Marketing Strategy
Branding is a term you hear frequently these days, but what does it mean, and why is it important? Forbes identifies ‘brand image’ as a mix of the association’s consumers make based on every interaction they have with your business. Your image makes an impression, and that impression can help to determine how your customers…
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In the final part of our Social Media Return on Investment series, the social media marketers at Zest discuss tools for ROI reporting and how to assign various values to these results. If you’ve been following our recent blogs, you probably have a better understanding of social ROI basics, and useful tips on how to…
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Not all marketing strategies are created equally, and your marketing strategy should vary depending on if you are marketing a physical product or a service. Consumers often have an instant-gratification mentality, especially with constant advertisements and social media posts filling up their desktops and newsfeeds. Therefore, it may be more complex to market services, which…
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Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure your goals so you can have a viable way of proving that your efforts are making an impact. In part…
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When you put a significant amount of time and money into your social media marketing strategy, you want all of that effort to be worth it, right? ROI, or return on investment, is a measurement of your overall gain in relation to the amount of resources or money you have invested in a project. Therefore,…
Read MoreYour brand is your story; it is the voice and message that you are displaying to consumers and it is how you connect to current and potential clientele. Because so much depends on maintaining a fresh and consistent brand to comprise the essence of your company—the values you stand for, your goals as a company…
Read MoreMany companies understand the importance of advertising the services and products they offer. The design of marketing content, however, is too often overlooked, despite the profound potential it has to establish a recognizable and relatable brand. Whether your company is a law firm or a daycare, your core brand values can be beautifully and easily…
Read MoreContent marketing is one of the most effective forms of modern digital marketing, but to be effective, the content should be purposeful and specific. It is also critical to have a clear audience in mind and a strategy for utilizing and promoting content that propels your brand upwards. Here, the digital marketers at Zest explain…
Read MoreGoogle is an intricate system that holds trillions of unique individual pages, and the powerhouse search engine is crawling more and more websites every day. With the immense capacity that Google encompasses, it is important to be aware of what could be holding your ad campaigns back when they are not doing as well as…
Read MoreFrustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies for maximizing the shares of your content are constantly changing as well, and it is our job to stay on…
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