Marketing Strategy

Measuring Social Return on Investment

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure your goals so you can have a viable way of proving that your efforts are making an impact. In part…

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How Companies Benefit from Rebranding

Your brand is your story; it is the voice and message that you are displaying to consumers and it is how you connect to current and potential clientele. Because so much depends on maintaining a fresh and consistent brand to comprise the essence of your company—the values you stand for, your goals as a company…

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How Design Impacts Your Bottom Line

Many companies understand the importance of advertising the services and products they offer. The design of marketing content, however, is too often overlooked, despite the profound potential it has to establish a recognizable and relatable brand. Whether your company is a law firm or a daycare, your core brand values can be beautifully and easily…

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Content Marketing Tips and Successes: 5 Ideas to Consider

Content marketing is one of the most effective forms of modern digital marketing, but to be effective, the content should be purposeful and specific. It is also critical to have a clear audience in mind and a strategy for utilizing and promoting content that propels your brand upwards. Here, the digital marketers at Zest explain…

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Google Ads: Key Issues to Be Aware Of

Google is an intricate system that holds trillions of unique individual pages, and the powerhouse search engine is crawling more and more websites every day. With the immense capacity that Google encompasses, it is important to be aware of what could be holding your ad campaigns back when they are not doing as well as…

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Key Strategies to Help Boost Shares of Your Content

Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies for maximizing the shares of your content are constantly changing as well, and it is our job to stay on…

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Email Marketing – Avoiding Spam Filters

One of the greatest obstacles of any email marketing campaign is the inevitable junk mail folder— but does it have to be inevitable? The dreaded spam filters, which may potentially place your newsletters and promotional emails straight into your subscribers’ junk folders, can harm your well-intentioned email marketing campaign and your ability to reach subscribers.…

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Brave New World: Virtual Instagram Influencers

First, Instagram was populated with savvy photographers posting filtered pictures with witty captions. Then, businesses and brands discovered the potential audience they could reach by creating their own Instagram accounts. As a result of this discovery, we witnessed the rise of influencers, who used their impact and creative touch to promote products and leverage their…

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How Google Search Works and Why it Matters For Your Website

Perhaps the most powerful search engine on the Internet, Google generates search results using a complex algorithm—otherwise, it would be virtually impossible to keep track of all of the information available on the web. Since a majority of today’s consumers take to the web to seek out a certain product or service, prioritizing your website’s…

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