Marketing Strategy

Email Marketing – Avoiding Spam Filters

By zestsms / April 8, 2019

One of the greatest obstacles of any email marketing campaign is the inevitable junk mail folder— but does it have to be inevitable? The dreaded spam filters, which may potentially place your newsletters and promotional emails straight into your subscribers’ junk folders, can harm your well-intentioned email marketing campaign and your ability to reach subscribers.…

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Brave New World: Virtual Instagram Influencers

By zestsms / March 10, 2019

First, Instagram was populated with savvy photographers posting filtered pictures with witty captions. Then, businesses and brands discovered the potential audience they could reach by creating their own Instagram accounts. As a result of this discovery, we witnessed the rise of influencers, who used their impact and creative touch to promote products and leverage their…

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How Google Search Works and Why it Matters For Your Website

By zestsms / February 25, 2019

Perhaps the most powerful search engine on the Internet, Google generates search results using a complex algorithm—otherwise, it would be virtually impossible to keep track of all of the information available on the web. Since a majority of today’s consumers take to the web to seek out a certain product or service, prioritizing your website’s…

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Marketing Trends for 2019

By zestsms / December 27, 2018

With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to continuously remain on the cutting-edge of marketing strategies and look ahead at future trends and patterns. In the digital marketing…

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Why a Strong Brand is a Necessity, Not an Option

By zestsms / November 28, 2018

The act of branding your company encompasses far more than attaching a colorful logo to your product or throwing a catchy tagline on your website’s homepage. Your brand is your essence; your message; your story—your brand communicates to your customers that you not only provide a service or product they may benefit from but that…

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Pay-Per-Click Basics: Starting an Optimized Google Adwords Campaign

By zestsms / October 26, 2018

An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an initial advertisement idea and transform it into a killer campaign. Here, the digital marketing aficionados at Zest Social Media Solutions…

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How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)

By zestsms / October 16, 2018

Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential that we manage its searchability.  Here, the zesty digital marketers at Zest Social Media Solutions discuss how Google receives information,…

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Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads

By zestsms / September 17, 2018

In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over written content. Its quick to watch, easy to understand and typically, very catchy. What’s not to like? Video ads drive…

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How Instagram Can Improve Your Digital Marketing Strategy

By zestsms / September 13, 2018

What was once an app for photographers and social media users to share their lives through picture is now being utilized by business owners in order to connect with current and potential customers, promote brand awareness and utilize the growing digital space to meet their marketing goals. Below, the digital marketing aficionados at Zest Social…

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Facebook Ads vs. Boosted Posts: What is the Difference?

By zestsms / September 5, 2018

The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when determining the pros and cons of both, and the decision becomes especially hard when you may not even know the…

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