Networking

The Power of Community Marketing: Why Building Relationships With Consumers is a Must

By zestsms / September 26, 2019

In a world where we are constantly bombarded by advertising, it is more important than ever to develop meaningful, authentic relationships with consumers that cut through the noise. Community marketing is a critical component for fostering genuine business-to-consumer relationships. What is community marketing, you might be wondering? Here, the digital marketing pros at Zest define…

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Bojanowski wins “Entrepreneur” award from Baltimore County Government

By zestsms / June 5, 2015

Tim Bojanowski was recognized as the entrepreneur of the year by the Baltimore County Department of Planning during the 2015 Commercial Revitalization Awards, where he won the Outstanding Young Entrepreneur Award. The 2nd Annual Commercial Revitalization Reception & Awards Ceremony was held on June 3, 2015 from 5:00 PM to 8:00PM at the UMBC University Center…

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Basic Content Marketing for Search Overview

By zestsms / May 28, 2015

Simply publishing content to a blog does not guarantee that anyone will actually see it.  More important than creating great content is making sure that your intended audience can find it.  Search engines are quickly becoming better at discovering/ ranking new content on the web, but there are a few easy things that you can…

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The Federal Trade Commission Decides Google’s Monopolistic Practices aren’t Worthy of Litigation

By zestsms / May 26, 2015

A report which categorized Google as a monopoly was mistakenly released by the Federal Trade Commission (FTC). What’s odd about the report is that while Google was labeled a monopoly, the FTC decided it would not seek legal recourse against the multinational tech giant. In the beginning of 2013, the FTC officially announced that it…

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Statistically Irrelevant

By zestsms / April 18, 2013

Numbers may never lie, but they rarely tell the whole truth. People consider statistical support of information as important. However, more important than the actual statistics is the ability to explain the variables that the statistics represent. Most importantly, statistics should always serve as a supplement to a point rather than the foundation of one.

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At the diner with Andrew Rose

By zestsms / March 25, 2011

A grilled blueberry muffin with a side of fruit. A cup of coffee. A large glass of grape fruit juice to be served with breakfast. Andrew Rose’s breakfast order is a routine that rarely changes. Conversely, the remainder of his breakfasts at Towson Diner change business throughout the area routinely.

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Nip Jenkins’ one way to do it

By zestsms / March 24, 2011

Calling him old fashioned would not cut it.  Calling him behind the times would miss the mark. Somewhere in the shades of gray, Nip Jenkins is smiling perfectly content. Jenkins has done things in a particular way for longer than he can remember. The private attorney born and raised in Baltimore developed a manner for operating his practice…

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Are you paying tax to the convenience of Facebook and Google?

By zestsms / March 24, 2011

Convenient is a troublesome word. If ever there was a need for a fine print disclaimer in this world, it is next to the word convenient in the dictionary. The word has more side effects than the rambling at the end of an off-putting (insert new erectile dysfunction brand here) commercial.

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