Marketing Trends for 2019

By zestsms / December 27, 2018

With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to continuously remain on the cutting-edge of marketing strategies and look ahead at future trends and patterns. In the digital marketing…

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Don’t be Discouraged by Rising Facebook CPM Costs

By zestsms / January 19, 2017

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we need to take a moment to grieve our loss. In the midst of that lamenting, we have to take time to tell those who have…

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Marketing Your Business Through the Holiday Season

By zestsms / November 21, 2016

Written by Colin Dougherty, Towson University 2016 The winter holiday season is the most important time of year for businesses to capitalize on sales and opportunistic campaigns. Customers are comparing prices and selecting last minute gifts for their loved ones, and may even be looking to purchase something for themselves. As a result of increased…

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Stunning and Successful Instagram Feeds: A How-To

By zestsms / October 17, 2016

The digital marketing gurus at Zest lay out a strategy for building engaging and effective Instagram feeds. Over 500 million people currently use the mobile app Instagram, and over half of these users access the app on a daily basis. While Instagram has recently added several new features as a way to diversify its offerings…

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The Snapchat Revolution: The New Home of Grassroots Marketing

By zestsms / August 30, 2016

The mobile application Snapchat started in 2011, and just as it has grown, so has the popularity of impermanence in a digital world of timestamped virtual timelines. The company is currently valued at $16 billion, with over 100 million users who spend an average of 30 minutes a day on the app. The audience for…

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Is Pikachu the Next Best Thing for Your Business?

By zestsms / July 21, 2016

In the event that you have been living under a rock for the last few weeks, allow me to provide you with an update from the technology world. On July 6, 2016, a new app launched which threatened existing digital technology benchmarks, standards of social interaction and how businesses operate on a daily basis, all in…

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