Digital Marketing

The Recent Changes to Adwords Ad Bids, Demystified

By zestsms / November 28, 2016

Do your eyes glaze over when you hear the words ‘Google Adwords’? We understand – the platform’s capabilities are overwhelming. Recent changes to the Adwords platform have made it a more customizeable tool for marketing your business, if you understand it well enough to harness its power.  Educate yourself with the help of this article.…

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Back to Basics: An Introduction to Marketing on Twitter

By zestsms / November 7, 2016

In the first installment of a series, the digital media gurus at Zest explore the marketing capabilities of Twitter and highlight several of its features for promoting your business online. Even by social media standards, Twitter is a challenging platform for businesses to navigate. Information streams onto the site at an accelerated rate, making it…

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The Snapchat Revolution: The New Home of Grassroots Marketing

By zestsms / August 30, 2016

The mobile application Snapchat started in 2011, and just as it has grown, so has the popularity of impermanence in a digital world of timestamped virtual timelines. The company is currently valued at $16 billion, with over 100 million users who spend an average of 30 minutes a day on the app. The audience for…

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Facebook to Hit Ad Load Critical Mass

By zestsms / August 5, 2016

During an earnings call, Facebook CFO David Wehner disclosed that Facebook will soon hit the maximum number of ads allowable in its users’ news feeds. The Zest marketing gurus break down what this development could mean for the future of Facebook advertising. Facebook CFO David Wehner recently revealed that the company will face an interesting…

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