Social Media

Back to Basics: An Introduction to Marketing on Twitter

By zestsms / November 7, 2016

In the first installment of a series, the digital media gurus at Zest explore the marketing capabilities of Twitter and highlight several of its features for promoting your business online. Even by social media standards, Twitter is a challenging platform for businesses to navigate. Information streams onto the site at an accelerated rate, making it…

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The Snapchat Revolution: The New Home of Grassroots Marketing

By zestsms / August 30, 2016

The mobile application Snapchat started in 2011, and just as it has grown, so has the popularity of impermanence in a digital world of timestamped virtual timelines. The company is currently valued at $16 billion, with over 100 million users who spend an average of 30 minutes a day on the app. The audience for…

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