Marketing

All of Zest’s services are provided with a marketing and business development focus.

Zest marketing campaigns are designed to provide services as an outside marketing arm for organizations of all shapes and sizes, we are your marketing tool belt. Zest has developed a reputation for work with legal and accounting professionals, but we also work with financial institutions, real estate service providers, non-profit organizations, schools and education professionals, general contractors and builders, and many others.

 

Legal Marketing

Zest has been traditionally recognized as a leader for its innovative legal marketing services.

Zest has developed a niche in the legal profession through years of work with attorneys, law firms, judges, bar associations, and other corresponding legal professionals. Zest has become a well recognized name within the Baltimore County Bar AssociationBar Association of Baltimore City and the Maryland State Bar Association.

Zest is proud to be a Signature Sponsor of the Baltimore County Bar Association.

Legal marketing must be approached uniquely from conventional marketing. Zest has successfully worked with attorneys to help develop growth across virtually every area of practice. Understanding clients, their target audiences, and areas of practice is paramount to successful development. Zest takes pride in being able to identify strategies that help attorneys and legal practice groups better connect with those seeking to engage them.

Digital marketing expert Tim Bojanowski is a frequent speaker and contributor to the local legal community. He presents regularly on topics of brand development, lead generation, search engine optimization (SEO), social media, and web strategy. He has worked with or spoken on behalf of the Technology Committee, Marketing Committee, Family Law Committee and Executive Council of the Baltimore County Bar Association, the Technology Committee of the Bar Association of Baltimore City, the American Business Institute, the Maryland State Bar Association, the Baltimore Business Journal, and the Baltimore County Sitting Judges Committee.

Zest has built law firm brands from the ground up as well as redefined or enhanced brands that have been around for decades.

Zest engagements typically consist of brand development, website development, SEO, content development, print designs and web designs,photography, and more. We have come to informally consider levels of engagement in three tiers which our founder, Ali Lemon, endearingly labeled the following:

 

‘Squeeze’

  • Most suitable for larger firms
  • Large marketing campaigns connecting existing marketing efforts with improved web, integrating print collateral and outreach, and networking programs
  • Comprehensive Identity Kit Development
  • 4-6 Optimized, Area of Practice specific articles/month
  • Day-to-day campaign management and system coordination.
  • Web System Maintenance
  • Monthly Analytics Progress Dashboards reviewing success of campaigns
  • Firm and Individual Level Marketing Consulting
  • Comprehensive target audience based Search Engine Optimization (SEO)

 

‘Twist’

  • Outsourced marketing for small to medium-sized firms
  • Comprehensive web marketing campaigns
  • Graphic design support.
  • Web maintenance and support
  • 2-3 Optimized, Area of Practice specific articles/month
  • Weekly coordination and posting between all major social networks
  • Bi-Monthly Analytics Progress Dashboards (reviewing successes and new opportunities)
  • Organization Level Marketing Consulting

 

‘Spritz’

  • Suitable for small-sized firms or solo practitioners
  • Web presence development and launch
  • Web design and support
  • 1-2 Optimized, Area of Practice specific articles/month
  • Weekly coordination and posting between all major social networks
  • Maintenance of website
  • Semi-Annual Analytics Progress Dashboards
  • Regular marketing strategy meeting and performance analysis.

Content Development

Our reputations for unique, creative copywriting is legendary.

Whether you are looking for content for your newsletter, white papers, blogs, social media platforms, slide decks for presentations, etc… it is our job (and passion) to make you look good.

Our clients often retain us to enhance their image as thought leaders. All of the pieces of writing that Zest puts together are a hybrid of public relations style, academic, and search based research.