Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential that we manage its searchability. Here, the zesty digital marketers at Zest Social Media Solutions discuss how Google receives information, how it indexes your page and the top 11 ways to speed up the process.
First Things First—How Does Google Work?
Google receives information through various sources including web pages, book scanning, public databases and user-submitted content such as Google My Business and Maps user submissions. In order to generate results from web pages, Google follows three modes: crawling, serving and indexing. Crawling is the process of discovery that Google uses to discover new pages on the web. Because there isn’t a universal record of all web pages, Google must consistently search for new pages to add to the ever-growing list of currently known pages. It can take Google up to six months to crawl a website, but by utilizing various methods that can improve your site crawling, this amount of time this process takes can be reduced to days.
Google’s second process, called serving, also known as serving and ranking, consists of finding the most relevant web page results when a user types a query into Google search. That way, a curious Google searcher will find the most helpful answers based on the keywords they type into Google. Just as you can improve your site crawling, you can improve your serving and ranking as well—by making your web pages mobile-friendly, fast to load and full of useful and relevant keywords and content, you have a better chance of being ranked high by Google.
Google’s third process, indexing, involves understanding what a page is all about and why it is relevant. After Google discovers a new page, it analyzes the contents in addition to cataloging images and video files attached to the page. It is essential for Google to index your page swiftly and successfully so it can be properly served and ranked high on the Google search list. Luckily, we have 11 tried and true ways to improve how long it takes for Google to index your new web page:
Submit Your Site to Google Search Console
By submitting your sitemap to Google Search Console, formerly called “Webmaster Tools,” you can speed up the rate at which Google indexes your page.
Guest Blog on Influential Sites
Guest blogging on influential sites, while including a link back to your page, helps Google index your site faster while also getting your name out there.
Submit Your Link Directly to Search Engines
A quick and easy way to speed up the indexing process is to submit your web link directly to search engines via websites like Entireweb. This way, you can save time and money while increasing your possibility of staying highly ranked in search engines.
Link to the Page From Already Ranking Pages
If you already have older web pages that are indexed by Google and ranked in search engines, an easy way to have your new page indexed is by creating a link to it on your older page.
Have Influencers to Link to Your Page
What better way for Google to notice your new webpage than by creating a link to it via other sites or influencers? You can speed up the indexing process with the help of other web users as a strategy.
Create a Blog
A fast way to index your page is to upload regular blog posts. Websites with blogs are shown to have 434% more indexed pages.
Use Google +
Google + is a useful way to get your website indexed quickly. It is simple to use, requires the bare minimum information and—best of all—it is free.
Install Google Analytics
Google Analytics is a great way to track several marketing metrics, follow growth and trends on your website and allow Google to index your site more efficiently.
Write a Press Release
A press release, with links to your new page or website, is a fast way for Google to index your new page and inform or update others about changes in your company.
Distribute Your Content on Forums or Community Websites
Spread the word about your new web page by distributing your content amongst forums. Google will notice you faster that way.
Share Your Content on Social Media
Social media is a modern and fast-growing platform to share your content, grow your online presence and market your brand. Moving your content to the social media sphere can greatly benefit your company’s growth in this day and age.
Speak with a Zesty Digital Marketer at Zest Social Media Solutions
There are many strategies for speeding up the rate at which Google notices your new webpage or website, but it can be overwhelming to try and figure out which strategies are right for you. If you have recently created online content, but don’t know where to start when it comes to improving its Google ranking, look no further—the marketing gurus at Zest Social Media Solutions are here to help. If you have any questions concerning how to speed up the Google indexing process, contact us today!