Zest is a leading local website developer, with specific high-praise coming from even competitors for our concentration with WordPress development. Zest has been among the biggest cheerleaders of WordPress since long before it became widely recognized as the world's premiere marketing content management systems.
We create beautiful transformations of brands into digital identities through our web systems. Contact us for more information and to discuss your business plans.
View our portfolio to see some of the most recent websites we have done.
Zest works with companies to provide comprehensive research and analysis of existing web systems, marketplace competition, and baseline performance objectives. Having an understanding of where you stand is the best way to figure out where to go. People often get caught up on the wrong things when identifying objectives for search and referral traffic, and in turn, miss business opportunities.
Zest analysts blend a creative business development mindset with the statistical approach of a CPA. Our client’s results are impressive.
Contact us to hear some “old war stories” that will make you think twice about discounting your current web performance.
How will your prospects and clients find you if you haven’t optimized your websites and social media platforms?
Gone are the days when someone thumbed through the thin sheets of the yellow pages. Now, if you haven’t invested in Search Engine Optimization (SEO), you are invisible to the very people you depend on to keep your organization viable. Zest provides detailed analytical reports of existing search engine results and web presence visibility statistics. We break down how effective our clients’ web presence really is in plain and simple terms that don’t require a computer engineering degree to understand.
Zest uses only White Hat SEO techniques. Many companies that purport to be SEO experts engage in Black Hat (attempting to create fabricated content for Google placement producing fleeting results) which puts their client’s reputation and visibility at peril. Search Engine Optimization (SEO) has emerged as one of the major impacts in marketing over the last few years. The topic has quickly evolved to encompass an entire industry of professionals all talking about the same thing… the first page on Google.
Search engine optimization is the concept of effectively crafting web presence as to generate better visibility among search engines. There are as many theories on how to do that as there are people suggesting they can do it for you.
The equation which produces results is actually far more simple than many would like you to believe. So simple, Sir Issac Newton would be proud.
Now that the CAT is out of the bag, we can break it down for what it actually means in regards to your digital marketing efforts.
Content is the most fundamental element of search engine optimization. It is the process of adequately crafting the language that makes up your web presence in such a way that it translates into the message your business is trying to deliver. The SEO industry has become a boom industry because most people don’t speak computer well, let alone HTML, Meta-tags, key word densities, and so on.
Websites need to be crafted in such a way to speak the language that Google wants to hear.
This entails appropriate use of anchors, headers, meta-tags, image titles, and key word densities. Other than that, the site should be simple, easy to navigate, but more importantly easy to load. Google is as impatient as the people who won’t scroll down past the first page, and websites full of large and cluttered files take too long for Google to even care.
To get a diagnostic report on your site, plug it in the tool below.
Read it like a traffic light.
If you’re seeing Red, people are likely stopping instead of going (Green, duh) to your site. That might mean it’s time to shoot us an email and we will explain why.
Beyond the content that makes up your website, the context of the messages you send out are equally important.
This includes (but is not limited to): blogs, white papers, forms, personal bios, etc…
Everything needs to speak the same language.
An Active body is a healthy body:
The amount of activity generated by the body of work that makes up your web presence is the second component of SEO. Google and other search engines are in a constant pursuit of perfecting their search algorithms. Putting higher prominence on activity has been one of the more recent trends in the effort to make each and every search result more relevant to the actual inquiry. The cause of this was actually the evolution of search engine optimization in itself.
Search engines, specifically Google, frowned upon being exploited by crafty marketing and advertising professionals (Black Hatters). As people found ways to mechanically bypass their way to better results through trickery more favorable to the search algorithms, Google decided it was time to go more organic. The use of the word in this sense has nothing to do with being more environmentally friendly.
Google went Chief Justice Marshall and made a [slightly greater] balance of the three branches of SEO by way of “Activity”. Previously, a website could be entirely static for months, or even years for that matter, and still achieve decent web results. Now, Google gives back pats for results that are consistently updated with new content.
Ugly traffic report:
You have to take a little in order to give a little. Which brings us to the final piece of the puzzle. Maybe, the one instance in the world where you actually seek out traffic. Traffic is the x-factor in the equation. It has the ability to completely transform web results both short term and long term.
Content may be king, but web traffic pays the bills.
The issue with web traffic is that it has long been a finite measurable. There has always been the ability to track hits, visits, and links. It was only a matter of time before someone came along and started adding up the numbers.
Some people got it right, some people got it wrong, but everyone was suddenly counting.
Ways of stimulating the results emerged as the numbers became a currency. Advertising came crashing down into the web.
The explosion of online advertising drastically altered the face of search results. Paid-for links, paid-for clicks, and paid-for promotions actually worked to some extent because of the way they factored into Content and Traffic. If these links constituted appropriate content and created traffic, it worked with the algorithm. Additionally, there was a lot of room for success if they could be attributed to the site as fresh activity.
So, SEO problems solved by advertising! Right?
The single most important commodity to Google Search is the quality of the search result. Users who can’t find what they are looking for reduces the quality of the search results. Google understands that in order to be the best in the world, they have to provide the best answers to inquiries in the world. So, they tweaked the algorithm and reduced the relevancy of advertisements.
The important part of SEO is developing a strategy that operates within the means of your budget and within the model of your business.
No amount of blogging, pay-per-click (PPC), or keyword saturation are going to earn you more money unless it fits within the parameters of your business model.
An effective SEO strategy is one that acts as a component of your business rather than just a component of your website.