By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy.  Every business wants to be at the top of the Search…

On Wednesday, November 8, St Paul’s School for Girls welcomed nearly 75 students from over 16 area schools to their second annual STEAM Career Explorers Event, part of the Maryland…

You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that…

As a small business owner, you likely understand that posting regularly on your blog or intermittently sending an email campaign are important components of any marketing strategy. But, as effective as these…

A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now…

By: Claire Hunt, Towson University  Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their…

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with…

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we…

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components…