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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.
Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads
In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over…
Read MoreHow Instagram Can Improve Your Digital Marketing Strategy
What was once an app for photographers and social media users to share their lives through picture is now being utilized by business owners in order to connect with current and potential customers, promote brand…
Read MoreFacebook Ads vs. Boosted Posts: What is the Difference?
The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when…
Read MoreFacebook Ads Part One: An Intro to Facebook Ads
With over one billion Facebook users and counting, the ever-growing social media service cannot be overlooked as an essential platform for promoting your business and increasing your online audience. How can this colossal online universe…
Read MoreSEO: There’s Always Room for Improvement
By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy. Every business wants to be at the top of the Search Engine Results Page (SERP), and…
Read MoreZest Invited to SPSG STEAM Career Explorers Event
On Wednesday, November 8, St Paul’s School for Girls welcomed nearly 75 students from over 16 area schools to their second annual STEAM Career Explorers Event, part of the Maryland STEM Festival. The event is…
Read MoreIncreasing Customer Engagement Through Content
You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that encourages your customers to engage?…
Read MoreCreative Ways to Market Your Small Business
As a small business owner, you likely understand that posting regularly on your blog or intermittently sending an email campaign are important components of any marketing strategy. But, as effective as these activities are, they can become…
Read MoreSteps to a Successful Digital Marketing Strategy
A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now is as good a time…
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