Recent Posts Read the latest news from Zest HQ.

A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

How to Achieve a Cohesive Brand Image and the Benefits

Branding is a term you hear frequently these days, but what does it mean, and why is it important? Forbes identifies ‘brand image’ as a mix of the association’s consumers make based on every interaction…

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Reporting Social Return on Investment

In the final part of our Social Media Return on Investment series, the social media marketers at Zest discuss tools for ROI reporting and how to assign various values to these results. If you’ve been…

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What in the World is TikTok, and How is it Taking the Social Media Sphere by Storm?

Instagram, Twitter and Facebook are all staples in our social media lineup, but there’s a new platform that is currently on the rise—TikTok. Currently the world’s most downloaded iPhone app, TikTok is shaking up the…

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The Similarities and Differences Between Marketing a Product vs. Marketing a Service

Not all marketing strategies are created equally, and your marketing strategy should vary depending on if you are marketing a physical product or a service. Consumers often have an instant-gratification mentality, especially with constant advertisements…

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The Power of Community Marketing: Why Building Relationships With Consumers is a Must

In a world where we are constantly bombarded by advertising, it is more important than ever to develop meaningful, authentic relationships with consumers that cut through the noise. Community marketing is a critical component for…

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Measuring Social Return on Investment

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure…

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Why Hire a Marketing Agency?

Maybe you’re a small coffee shop that is just starting up and in dire need of a professional-looking website and someone to run your social media accounts. Maybe you’re a powerhouse law firm that is…

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Defining Social Media Return on Investment So You Can Reach Your Marketing Goals

When you put a significant amount of time and money into your social media marketing strategy, you want all of that effort to be worth it, right? ROI, or return on investment, is a measurement…

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Active Social Media: A Business’s Best Friend

Many business owners have a basic understanding of the benefits that social media has to offer—after all, who doesn’t have an Instagram or Facebook account nowadays? Consistent posting on a variety of social media platforms…

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