Recent Posts Read the latest news from Zest HQ.

A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

How Design Impacts Your Bottom Line

Many companies understand the importance of advertising the services and products they offer. The design of marketing content, however, is too often overlooked, despite the profound potential it has to establish a recognizable and relatable…

Read More

Content Marketing Tips and Successes: 5 Ideas to Consider

Content marketing is one of the most effective forms of modern digital marketing, but to be effective, the content should be purposeful and specific. It is also critical to have a clear audience in mind…

Read More

Google Ads: Key Issues to Be Aware Of

Google is an intricate system that holds trillions of unique individual pages, and the powerhouse search engine is crawling more and more websites every day. With the immense capacity that Google encompasses, it is important…

Read More

Key Strategies to Help Boost Shares of Your Content

Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies…

Read More

Email Marketing – Avoiding Spam Filters

One of the greatest obstacles of any email marketing campaign is the inevitable junk mail folder— but does it have to be inevitable? The dreaded spam filters, which may potentially place your newsletters and promotional…

Read More

Brave New World: Virtual Instagram Influencers

First, Instagram was populated with savvy photographers posting filtered pictures with witty captions. Then, businesses and brands discovered the potential audience they could reach by creating their own Instagram accounts. As a result of this…

Read More

How Google Search Works and Why it Matters For Your Website

Perhaps the most powerful search engine on the Internet, Google generates search results using a complex algorithm—otherwise, it would be virtually impossible to keep track of all of the information available on the web. Since…

Read More

Marketing Trends for 2019

With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to…

Read More

Why a Strong Brand is a Necessity, Not an Option

The act of branding your company encompasses far more than attaching a colorful logo to your product or throwing a catchy tagline on your website’s homepage. Your brand is your essence; your message; your story—your…

Read More