Recent Posts Read the latest news from Zest HQ.

A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

SEO: There’s Always Room for Improvement

By ZestSMS

By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy.  Every business wants to be at the top of the Search…

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Zest Invited to SPSG STEAM Career Explorers Event

By ZestSMS

On Wednesday, November 8, St Paul’s School for Girls welcomed nearly 75 students from over 16 area schools to their second annual STEAM Career Explorers Event, part of the Maryland…

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Increasing Customer Engagement Through Content

By Olivia Godwin

You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that…

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Creative Ways to Market Your Small Business

By Grace Caltrider

As a small business owner, you likely understand that posting regularly on your blog or intermittently sending an email campaign are important components of any marketing strategy. But, as effective as these…

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Steps to a Successful Digital Marketing Strategy

By Bilaal Daghar

A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now…

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Understanding the Facebook Census Discrepancy

By ZestSMS

By: Claire Hunt, Towson University  Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their…

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Get the Most Out of Your Influencer Marketing

By Katie Rusnak Ellis

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with…

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Don’t be Discouraged by Rising Facebook CPM Costs

By Tim Bojanowski

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we…

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Marketing and Sales: A Symbiotic Relationship

By Katie Rusnak Ellis

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components…

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