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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Key Strategies to Help Boost Shares of Your Content

Frustrated by the feeling of spending hours perfecting an article, graphic or social media post only for it to receive little-to-no shares? You’re not alone. In the ever-shifting sphere of digital marketing, the key strategies…

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Email Marketing – Avoiding Spam Filters

One of the greatest obstacles of any email marketing campaign is the inevitable junk mail folder— but does it have to be inevitable? The dreaded spam filters, which may potentially place your newsletters and promotional…

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Brave New World: Virtual Instagram Influencers

First, Instagram was populated with savvy photographers posting filtered pictures with witty captions. Then, businesses and brands discovered the potential audience they could reach by creating their own Instagram accounts. As a result of this…

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How Google Search Works and Why it Matters For Your Website

Perhaps the most powerful search engine on the Internet, Google generates search results using a complex algorithm—otherwise, it would be virtually impossible to keep track of all of the information available on the web. Since…

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Marketing Trends for 2019

With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to…

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Why a Strong Brand is a Necessity, Not an Option

The act of branding your company encompasses far more than attaching a colorful logo to your product or throwing a catchy tagline on your website’s homepage. Your brand is your essence; your message; your story—your…

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Pay-Per-Click Basics: Starting an Optimized Google Adwords Campaign

An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an…

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How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)

Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential…

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Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads

In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over…

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