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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Marketing Trends for 2019

With 2018 coming to a close, it’s time to focus on what’s in store for the marketing industry in 2019. Digital marketing is still a rapidly growing concept, which means that digital marketers have to…

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Why a Strong Brand is a Necessity, Not an Option

The act of branding your company encompasses far more than attaching a colorful logo to your product or throwing a catchy tagline on your website’s homepage. Your brand is your essence; your message; your story—your…

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Pay-Per-Click Basics: Starting an Optimized Google Adwords Campaign

An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an…

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How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)

Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential…

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Facebook Ads Part 2: Up Your Facebook Ad Game with Video Ads

In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over…

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How Instagram Can Improve Your Digital Marketing Strategy

What was once an app for photographers and social media users to share their lives through picture is now being utilized by business owners in order to connect with current and potential customers, promote brand…

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Facebook Ads vs. Boosted Posts: What is the Difference?

The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when…

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Facebook Ads Part One: An Intro to Facebook Ads

With over one billion Facebook users and counting, the ever-growing social media service cannot be overlooked as an essential platform for promoting your business and increasing your online audience. How can this colossal online universe…

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SEO: There’s Always Room for Improvement

By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy.  Every business wants to be at the top of the Search Engine Results Page (SERP), and…

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