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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.
Pay-Per-Click Basics: Starting an Optimized Google Adwords Campaign
An online advertising campaign would be incomplete without the use of Google Adwords—in 2015, the service held 30% of the global net ad revenue. A platform this popular, and this effective, can help take an…
Read MoreHow Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)
Every time Google adopts a new algorithm, our responsibility as digital marketers is to navigate its intricacies to remain on the cutting-edge of Google search techniques—and when we create a new website, it is essential…
Read MoreFacebook Ads Part 2: Up Your Facebook Ad Game with Video Ads
In today’s digital age, it is wise for a business owner to consider Facebook video advertisements as a component of their marketing strategy. It has been well-documented that our society increasingly favors video content over…
Read MoreHow Instagram Can Improve Your Digital Marketing Strategy
What was once an app for photographers and social media users to share their lives through picture is now being utilized by business owners in order to connect with current and potential customers, promote brand…
Read MoreFacebook Ads vs. Boosted Posts: What is the Difference?
The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when…
Read MoreFacebook Ads Part One: An Intro to Facebook Ads
With over one billion Facebook users and counting, the ever-growing social media service cannot be overlooked as an essential platform for promoting your business and increasing your online audience. How can this colossal online universe…
Read MoreSEO: There’s Always Room for Improvement
By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy. Every business wants to be at the top of the Search Engine Results Page (SERP), and…
Read MoreZest Invited to SPSG STEAM Career Explorers Event
On Wednesday, November 8, St Paul’s School for Girls welcomed nearly 75 students from over 16 area schools to their second annual STEAM Career Explorers Event, part of the Maryland STEM Festival. The event is…
Read MoreIncreasing Customer Engagement Through Content
You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that encourages your customers to engage?…
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