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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Facebook Ads vs. Boosted Posts: What is the Difference?

The world of social media marketing is new, innovative and rapidly-growing. It is also quite complex. Deciding between creating a Facebook advertisement or a boosted Facebook News Feed post can become a complicated decision when…

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Facebook Ads Part One: An Intro to Facebook Ads

With over one billion Facebook users and counting, the ever-growing social media service cannot be overlooked as an essential platform for promoting your business and increasing your online audience. How can this colossal online universe…

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SEO: There’s Always Room for Improvement

By: Charlie Kibbe, Towson University Search Engine Optimization (SEO) is a crucial part of any small business’ marketing strategy.  Every business wants to be at the top of the Search Engine Results Page (SERP), and…

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Increasing Customer Engagement Through Content

You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that encourages your customers to engage?…

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Creative Ways to Market Your Small Business

As a small business owner, you likely understand that posting regularly on your blog or intermittently sending an email campaign are important components of any marketing strategy. But, as effective as these activities are, they can become…

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Steps to a Successful Digital Marketing Strategy

A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now is as good a time…

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Understanding the Facebook Census Discrepancy

By: Claire Hunt, Towson University  Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their end of the deal. It…

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Get the Most Out of Your Influencer Marketing

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with the highest potential ROI? Read…

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