Recent Posts Read the latest news from Zest HQ.

A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Increasing Customer Engagement Through Content

You do not create content for your company in a vacuum—the expectation is that your audience will respond and engage in meaningful ways. But, how do you create content that encourages your customers to engage?…

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Creative Ways to Market Your Small Business

As a small business owner, you likely understand that posting regularly on your blog or intermittently sending an email campaign are important components of any marketing strategy. But, as effective as these activities are, they can become…

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Steps to a Successful Digital Marketing Strategy

A comprehensive digital marketing strategy will provide you with a road map to guide your marketing initiatives, allow you to gain meaningful customer insights, and most importantly promote business growth. Now is as good a time…

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Understanding the Facebook Census Discrepancy

By: Claire Hunt, Towson University  Reliable data involving viewership of an advertisement is essential to advertisers’ planning and reporting; new reports, however, show that Facebook hasn’t been holding up their end of the deal. It…

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Get the Most Out of Your Influencer Marketing

Influencer marketing has become an extremely effective tool for drawing new customers to brands through cross promotion with recognizable figures. But how do you create an influencer marketing campaign with the highest potential ROI? Read…

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Don’t be Discouraged by Rising Facebook CPM Costs

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we need to take a moment…

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Marketing and Sales: A Symbiotic Relationship

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components below. Neither marketing nor sales…

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SEO For Starters

SEO should not be considered a one-time fix, but a long-term web strategy that is based on your company’s ability to dedicate time and effort to producing quality material and consistently improving user experience. Here…

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