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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Don’t be Discouraged by Rising Facebook CPM Costs

At some point, all good things must come to an end. That time is now for Facebook’s advertising cost per mille (CPM) of under $5.00. For us social marketers, we need to take a moment…

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Marketing and Sales: A Symbiotic Relationship

A strategically crafted partnership between sales and marketing is essential for successful business growth. The digital marketing gurus at Zest Social Media Solutions break down these two crucial business components below. Neither marketing nor sales…

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SEO For Starters

SEO should not be considered a one-time fix, but a long-term web strategy that is based on your company’s ability to dedicate time and effort to producing quality material and consistently improving user experience. Here…

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Marketing Your Business Through the Holiday Season

Written by Colin Dougherty, Towson University 2016 The winter holiday season is the most important time of year for businesses to capitalize on sales and opportunistic campaigns. Customers are comparing prices and selecting last minute…

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Forget Creepy Clowns: These Website Mistakes are Terrifying

In today’s digital world, it is nearly impossible to run a successful business without the support of an online presence. To some business owners, this means contracting a digital marketing company—ahem—to reach new audiences and…

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Social Media Influencers: A New Class of Voice in Brand Marketing

Written by Colin Dougherty, Towson University 2016 The social media strategists at Zest Social Media Solutions discuss how incorporating a social media influencer into your campaign can greatly impact your business. Influencer accounts have become…

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