Recent Posts Read the latest news from Zest HQ.

A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

The Recent Changes to Adwords Ad Bids, Demystified

Do your eyes glaze over when you hear the words ‘Google Adwords’? We understand – the platform’s capabilities are overwhelming. Recent changes to the Adwords platform have made it a more customizeable tool for marketing…

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Marketing Your Business Through the Holiday Season

Written by Colin Dougherty, Towson University 2016 The winter holiday season is the most important time of year for businesses to capitalize on sales and opportunistic campaigns. Customers are comparing prices and selecting last minute…

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Back to Basics: An Introduction to Marketing on Twitter

In the first installment of a series, the digital media gurus at Zest explore the marketing capabilities of Twitter and highlight several of its features for promoting your business online. Even by social media standards,…

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Forget Creepy Clowns: These Website Mistakes are Terrifying

In today’s digital world, it is nearly impossible to run a successful business without the support of an online presence. To some business owners, this means contracting a digital marketing company—ahem—to reach new audiences and…

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Social Media Influencers: A New Class of Voice in Brand Marketing

Written by Colin Dougherty, Towson University 2016 The social media strategists at Zest Social Media Solutions discuss how incorporating a social media influencer into your campaign can greatly impact your business. Influencer accounts have become…

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Stunning and Successful Instagram Feeds: A How-To

The digital marketing gurus at Zest lay out a strategy for building engaging and effective Instagram feeds. Over 500 million people currently use the mobile app Instagram, and over half of these users access the…

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So, You Want to Execute a Social Media Campaign?

The digital media strategists from Zest Social Media Solutions discuss important factors for executing a successful social media campaign. It’s no big news that social media plays one of the most important roles in reaching…

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The Snapchat Revolution: The New Home of Grassroots Marketing

The mobile application Snapchat started in 2011, and just as it has grown, so has the popularity of impermanence in a digital world of timestamped virtual timelines. The company is currently valued at $16 billion,…

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Facebook to Hit Ad Load Critical Mass

During an earnings call, Facebook CFO David Wehner disclosed that Facebook will soon hit the maximum number of ads allowable in its users’ news feeds. The Zest marketing gurus break down what this development could…

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